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Mistake No. 1: Not Optimizing PageSpeed for Every Page

It can be observed that Page Speed is usually optimized only for a homepage. Category and product pages, which are conversion pages, should not be ignored so people should remember to optimize these to get a good PageSpeed. Google regards Page Speed signals in a way at a level of a web page and not a homepage.

More often than not category and product pages are the same so people can choose one from each category to test the PageSpeed, copy the findings then fix those on every page.

As a professional tip, whenever people make new changes in design/development at a level of a page, they must run its PageSpeed score prior to making it Live. Ideally, this is part of the Q&A process.

Mistake No. 2: Not Redirecting the Non-Preferred Version of the Website to the Preferred Version

They should 301 redirect their non-preferred version to the preferred one.

They need to see to it that their customers land on only one website (preferred version) and not see two dissimilar links to the same website.

Mistake 3: Not Using Content Delivery Network (CDN) For Website or Blog

CDN is a system that uses methods that allow a website to display visual content such as images and videos, faster even when the site is crowded with traffic.

eCommerce sites that serve customers around the globe draw traffic from different locations. As a result, the website becomes heavier leading to an increase in loading time. Serving their visual content with the use of CDN helps in minimizing server load time and directly helps in boosting the PageSpeed score, which results in a better user experience.

However, Shopify and several new website hosting platforms offer this as a default feature while WordPress, Woocommerce, Magento and other old platforms do not.

Mistake No.4: Using Their Product Descriptions on Other Sites

More often than not, small and medium-scale businesses copy product descriptions from their site and use the same descriptions on 3rd party sellers like Amazon, eBay and Myntra, to name a few.

User-generated content such as user product reviews make a distinction to a certain extent but it is best for 50% of the product descriptions to remain unique on their site. In addition, they should remember to upload and retain original SEO optimized product descriptions on their site before sharing other versions on other seller sites.

This way, there is a greater chance for their site to rank higher because search engines would find out that the original SEO optimized content is hosted on their website. Such precaution can bring about an increase in organic traffic.

Mistake No. 5: Not Including an FAQ Page

Whenever consumers plan to make a purchase, they usually look for the FAQs. These are very essential for eCommerce categories such as electronic products. When the FAQ portion is missing on the product pages or website these can lead to lower organic traffic and lose potential conversions.

They can infuse the FAQ section with high conversion long-tail keywords (that start with what, why, where, when and how). So, not including an FAQ page proves to be among the biggest SEO mistakes to avoid. What they need to do is to think of the right questions and provide helpful answers.

Marketers must use of great sponsored content to attract customers. Not every post serves this purpose. Some ads can be a nuisance to consumers in some situations. You can easily know whether your strategies are effective by checking the sales and penetration in new markets. Stagnation means the current plans are not working at all. The sponsored content is not engaging.

Have you ever wondered why consumers ignore some posts? If you ask people, you will get all manner of answers. Market surveys can give clues on why things are not working. Studies have shown sponsored content performs well like non-sponsored when done in the right way. Here are tips that can make sponsored content appealing;

Ensure there is a bond between the photo and the text

You must have seen photos with accompanying content that do not much at all. For, example posting several pictures of a celebrity in different places such as in a beach, strolling in a farm and all of a sudden a product appears. It will not be astonishing to find the consumer moving to another site. The mind of the viewer had already been immersed in viewing the places the person has visited.

Consumers will be more interested in photos with products being used. Let us, for example, a TV photos should show the model seated in a living room watching a movie or any other program, or standing next to the television set with the brand name displayed on the screen. Clothes should be worn while food products should be on a table with a person seated next.

Use High-Quality Photos

Not every picture can feature in sponsored content. Poorly taken photos will only make your feed an eye sore. No one would want to have a second look at them. Use an HD camera to take the photos for clarity. Just compare a selfie taken with a tripod and another with an arm. Tripod will give a masterpiece.

Don’t plant Text on Photos

Avoid temptations of typing all over the picture. The appearance of the name of the product on large parts of the photo is detrimental. A mere caption is enough to draw the attention. Remember the photo is the main attraction, not the writings.

Low quality sponsored content doesn’t engage. A reduced engagement can be noted by the number of comments. A few comments mean there is no interest in the content. When your sponsored content contains good photos, small tags and people can associate with it; research has shown it performs well.

He who thinks consistently about a thing will usually tend to grow towards that thing, whether it be riches, poverty, love, hate or anything else under the sun. Have you ever noticed how when sometimes you are just thinking about somebody, they will call or send you a message. Or at times just when you are thinking about something that you need, that thing will show up? In the Jamaican culture, when one more people are talking about another person in a good or bad way and that person suddenly appears in front of you, it is now a common superstition that this person will live long. It is a common superstition which is a sign that this occurrence is far from rare.

This same idea holds true for the appearing of money. The more you begin to think about money, the more money will come your way. First you begin to think about gaining money, then you might consider how you don’t have any money. Then you might begin to think about how you can gain more money. Then concrete plans begin to form in your mind about how you can gain money or somehow money may just come your way out of no where. This has happened to me countless times, and I mean thousands of dollars, or even a job. All when I have held a keen focus on money.

It is all logical, just think about it, if you sat down one evening and decided that you were going to make pancakes for breakfast, then the whole night, you envisioned the pancakes; you saw the pancakes in your imagination, you smelt the smell of the syrup and the butter on top of the pancakes and then you tasted the combination of the pancakes, melted butter and syrup in your mouth. The next morning when you go to the store there is a 99% chance that you will be picking up pancake mix at the store or before you even get to the store, you might just end up going for breakfast because you want pancakes as soon as possible. It is the same thing with money, if you decide to have it rest on your mind for a long period of time,rest assure you will soon amass more money.However, there is something more.

It was the great Henry Ford who once said ” If one thinks they can’t or thinks they can’t, they’re both probably right”. What he meant is that the contents of your thoughts is what determines your reality, your thoughts are the tool that shapes your reality. So, just know it is not enough to just think about money you also need to think positively about money.

When you spend, don’t think that it is your last, but instead think that there is much more to come in the near future. When you look at your account and don’t see much there, close your eyes and envision that there will be much there soon. The idea is that you must have a good and upbeat relationship with this thing called money. Your connection to money must be positive no matter what the circumstance. You could be poor now, or from a broken home, it doesn’t matter, when it comes to money and success period, let your thoughts of money be positive.

There is a story about two brothers whose father was a drunk. One of these boys grew up to be a drunk just like his father and the other grew up to be rich and successful with mansions, cars and land. When asked individually as to how they both reached their stations. In life, they both had the same answer but different perspectives. The drunkard said “my father was a drunk so I had no choice (to be a drunk)”. The rich one said, “my father was a drunk so I had no choice (to be rich)”.

Everybody in the working age group right from a fresher out of college to retired professional needs a financial planner. If you handle finances in any way right from planning a household budget to running your own business you will have to meet with a qualified financial adviser.

A qualified financial adviser is essential to our lives and they can prove to be the crucial difference between our success and failure financially. Rule number one is to find a financial adviser who finds time to explain things clearly to you. Knowledge is power and when you invest with knowledge and not just blind faith, you become better at it. You will becomes steadily better at saving and investing and generally be in control of your life. Most people have no clue about where exactly their money is invested and what they could have earned by investing in something else. This approach to investing will not work. Your financial adviser should be able to fully explain all options open to you keeping in mind your ultimate financial goal. He should be willing to share information on all options available and not just peddle investment he has a good commission on.

It is always better to seek independent financial advisors who have several products in their basket. They will be able to identify apt products for you. A financial advisor attached to one particular institution will only be trying to sell his company’s products and may not have your interests at heart.

They should be willing to provide examples and proof of their financial plans with other clients. So you can have proof of how much a person in the same situation as yourself has earned by investing in the same concern. Ask to see proof of previous performance. By asking this pertinent question you can really choose a financial adviser like an expert. You can also benefit by asking the financial experts further questions by using these templates. You can find out if the advisers had really given the outcome they promised, and how sensitive they are to customer’s needs. Check the financial planner’s credentials; this is an obvious tip to give, but really check if they are the right people for you.

Find out how commissions to the financial planner are calculated. If they get commissions only on products they sell or the earnings made by the investor. It is always better to pick the latter as they will be interested in making more money for you. Go online and check with their websites read thoroughly about their expertise and work ethic.

People are afraid to ask questions but by asking the right questions you can be in control and actually’ plan’ your finances instead of just investing and hoping for the best. All these tips given are practical and require no prior knowledge of finances and will help take you one step closer to financial freedom.

The revelation of major tax fraud has come to the fore with the release of millions of documents from a law firm in Panama. It reveals that government leaders are either involved money laundering and hiding wealth to avoid tax or their family members. Some of the biggest companies; the heads of major corporations; mining giants; business people; and crooks in general including drug dealers have their identities suppressed while moving trillions of dollars around the world.

The repercussions will be huge as people are angry who pay taxes and are virtually paying for these wealth crazed individuals to cheat on them. This is just one more wound in the already injured World Order that includes governments, financial institutions, and religions. It is the latter that is most at fault.

Following my reincarnation and with a strong link to the Spirit of the Universe it commissioned me to tear down the wall of blindness and bring in the harvest. Everyone who has lived is back and those who have maintained a link to God are to be collected and saved. They are called the children of Israel but they have nothing to do with Judah or the country by that name.

We are at the end of the day and things are changing – quickly. Those who seek power through wealth are fools for they have traded their spiritual link for money. They are deaf and blind to the Spirit and seek power through manmade wealth.

That link is the little voice within and the sub-conscious mind which leads and guides. We consult it on a regular basis for solutions to problems and a path forward when lost. Those who use money to bypass this connection are about to suffer the consequences.

To do the task given to me the Spirit provided the knowledge required and that took me to Babylon, the start of Islam and the sun-star Mary. This remarkable image was stylised into a woman whom men thought they could ‘marry’. The people of the city were the Amors and they built Roma (reverse Amor). One of their numbers was Constantine who established the Catholic Church in 325 AD and he put up the image of Jesus Christ and reinstated Mary as the Mother of God.

He also established the financial system that has now reached a point where it will be shown for what it is. It is the product of the man identified as 666 in Revelation 13:18 and anyone dealing in wealth has his number on their forehead. The retribution of the Spirit is now playing out and those who have cheated in this way will be the first to feel God’s fury.

Money defies spiritual power and it is a false god that cannot be worshiped by those who seek to know God in truth. Everyone who has lived is back and the Mountain of God was promised to appear in the last day. It is the Internet and the truth is pouring from it to bring light into the world of darkness and there is none darker than that of religion and finance.

People will do almost anything for money and honesty goes out the window when for some giving it back to the government or the people through taxation can be avoided. Giant companies whose directors are paid in the millions are part of the biggest swindle of all time. They hide their money in off-shore bank accounts where their anonymity was supposedly protected. The code of silence about who they are and the companies they form for this purpose was broken.

Suddenly and with their wealth at stake they are named and shamed. From the leaders to their cohorts, from drug dealers to supplies, and from company executives to ex tax office accountants, they are all in on it. Grabbing the pot of gold and running with it is their aim and the thought that they are robbing their own countries and people is of no concern to them.

Cheats never prosper is a cliché that may now be truer than ever. It is hard to imagine how this stain will wear off their characters or how they may explain their future dealings. When miners take from the ground to build their wealth one would think that they would willingly give back to the country from which they took it.

Deception of this nature built a huge wall that hides the Spirit of the Universe from view. Most who engage in such cheating are religious as they derive something from their ‘faith’ to eliminate their guilt. But the real God has seen what they do and has now exposed it.

Following my reincarnation and with a link to the Spirit it commissioned me to tear down the wall of blindness and bring in the harvest. As the work has progressed over the last 3-4 decades there is a breaking down as people wake up to the way they are tricked and victimised by both governments and big business.

The world of commerce is the product of 666 (Revelation 13:18) and his name and number were shown to me in a vision. He is Constantine who brought in many systems that remain part of the World Order, including the Catholic Church which forgives every one of their sins. It is easy to cheat if someone states that God forgives you. They, however, are the bigger fools as there is no such elimination of evil.

Those who engage in fraud are high on God’s list for annihilation and as we are at the end of the day exposure of this activity is part of the breaking of the wall that hides the truth.

Over the past few years, SEO has evolved faster than the previous decade. And this has made it harder for users to keep up with most recent updates. The launch of Penguin and Panda changed the way things worked in the past. In short, the way Google used to rank website has changed a lot. But if you want to reach your objectives, make sure you avoid some common SEO mistakes.

1. Avoiding RELEVANT CONTENT

In the start, Google said that it would rank websites that have the most relevant content on its first page. This statement is still valid. What has happened is that the search engine has become a lot better at achieving the objectives. In other words, now, Google is in better position to know what is relevant and what is not.

So, what you need to do is offer content that is relevant and avoid content is not relevant to your niche. Of course, the content should be informative and unique.

2. Following Tricks

People have been using many illegal ways of cheating the search engine algorithms for traffic, exposure and backlinks. Some of these tactics can still give you a temporary edge, but they are bad for your blog or website for the long-term.

So, you should avoid using low-quality, duplicate content, keyword stuffing, questionable redirects or cloaking for traffic. It may be tempting to go for these short-cuts, but they will just hurt your ranking, and may even get you banned for good.

3. Overloading your site

It has been a common perception that photos, videos and other graphics make a website more appealing for the viewers. To some extent, this perception is true; however, there should not be too much of it or your website will take ages to load. Your viewers don’t have all day to wait for your site to load. If your blog takes longer to load than other websites, the viewers will just click away. You will not only lose viewers, you will also lose ranking against other websites.

4. Making navigation difficult

Navigation is one of the most important factors for any website. It’s important for both viewers and search engines. Ideally, your viewers should be able to get the desired information from your website in one or two clicks. This may not be an easy task for you. So, what you can do is put important content on the main page of your site. This the users will be able to get what they want more easily.

5. Misunderstanding THE BACKLINK PROCESS

You may not want to be obsessed with obtaining a lot of backlinks. Although you don’t have to have backlinks from authority websites to establish your credibility, it helps a lot. However, what you need to do is try to get backclinks in a nature fashion. But it’s not a good idea to buy backlinks. This is one of the worst mistakes that you can make.

Quality content is the key to SEO success. Content doesn’t just mean your text contents. Images must be an integral part of your content strategy. At times, single images can be far more effective than your 1000 word blog post. It also helps you improve blog post quality and performance.

Images, Infographics, Videos and all other multimedia contents on your web page will help you in increasing the user engagement on your site and makes the visitors stay on your site for longer duration which helps in reducing the bounce rate.

Not just adding images to your contents, you should also optimize those images for better SEO performance. Optimization of images must be the one important aspect of your on-page SEO process.

If you are using images in your content, there are many aspects to be considered related to SEO.

Relevancy

Using images doesn’t mean that you should fill up your content with loads of pictures. You should use it only when it is required and also you should use images that are more relevant to your content.

Placement of your images is an another important aspect. It should be placed at a relevant location in your content according to your text content.

Use original images

Originality always helps in improving your user experience and your authority. Usage of original images will be helpful in improving your SEO performance. You can create original images with a graphic designer or you can take your own photographs with a quality camera. It is the reason top White hat SEO companies employ talented graphic designers for creating quality images.

If you are not able to employ an in-house graphic designer or if you are running out of time, you can always use high quality images from the web. But the important factor to be considered is it should be copyright free.

There are many tools available for getting copyright free images without any cost. The most popular ones are Unsplash, Flicker, Freeimages.

Image Size

Images are the main source for damping your site’s speed. And site speed is a crucial factor in your SEO performance. So, you should be extra cautious in using images without compromising your page speed.

It should not also affect your image quality, you should have a correct balance between. You can achieve this by reducing the file size by compression. You can use tools like Photoshop for compression.

File name

Search engine crawlers are visually impaired, it can even interrupt a 5000 word text content, but it cannot interrupt a single image and what the image is about. It is the reason using a keyword rich file names for your images is an important aspect in image optimization.

Google bots and other search engine crawlers can read your image’s file name and if it is named with your target keyword, it gives a signal to search engines about the image topic and thus helps your SEO performance.

For example, if your image is related to selling sports shoes, rather than using the file name as “IMG_89868″ you can use it as “Black_Tennis_Shoes”.

Alt text

Similar to the file name, search engines can read Alt text of the images. Alt text is known as “Aleternative Text”, is an HTML attribute used to describe the content of images.

You should use Alt text which is relevant to your images and it should be clear and descriptive. You can use your target keywords in the Alt text but be cautious about Keyword stuffing.

If you are not focusing on Image optimization, you are missing a huge opportunity in improving your SEO performance. You can use above mentioned best practices in your on-page optimization process.

American youth currently face challenging realities along their way to adulthood. With parents working longer hours and the absence of grandparents and other community adults who used to make up support systems, the intergenerational fabric of community has been frayed. Youth development strategies aim to reweave community fabric in a new way – one that takes the supports and opportunities young people should have, and re-institutes them in the context of young people’s realities today. While many of these realities are harsh ones, we know that young people themselves want to be involved in their communities. The importance of building positive youth/adult partnerships in this process cannot be stressed enough.

The mobilization effort is based on influencing three critical elements: information, attitudes, involvement. The transformation of each of these areas, both in the public and private domains, is a necessary condition for change. For example, in the area of information, the country is currently focused on collecting primarily negative youth information, e.g., teenage births, dropouts, and juvenile arrest rate. Inspiring a 180 degree shift, we need to collect information such as: average number of hours youth participate in after-school activities, computer to youth ratio in non-school hours, and the percentage of youth who hold part-time jobs. The three elements are intertwined, for how information is gathered and communicated impacts attitudes as well as how and if people choose to become involved.

Only through broad community commitment, strong public will, and diverse partnerships can youth development take root, go to scale, and be sustained over time. Ultimately, the mobilization must be supported by partnerships among all of the systems in a community that affect young people (i.e., education, corporations, health care, juvenile justice, religious groups, and recreation). To build these relationships and establish youth development infrastructures to improve developmental paths of adolescents will take at least 10 years.

Localities currently spending their resources on efforts to “fix youth” will need to pool, redirect, and increase their financial commitment to youth development. These additional dollars will ensure all youth equal access to supports and opportunities, especially youth living in economically distressed areas.

Our information on the services young people need, and use, is still hit or miss. Communities do not know what they have or what they need. They usually have no way to tell how well services are being used and what services need to be improved.

Good information is important for youth services for exactly the same reasons it is important for everything else. Accurate, accessible standardized information lets people find the services they need and use them effectively. It lets communities manage, evaluate and improve their services and determine the need for changing them, eliminating them, or developing new ones.

Many national efforts to measure outcomes presently use deficit-driven indicators to assess young people’s condition in society, such as teen pregnancy rates, juvenile crime numbers, and percentages of high school dropouts. Although these measures are important, they do not tell the whole story about young people’s experiences. Measures that reflect positive conditions and experiences of young people are also important.

The accelerated trend of the past decade toward empowering our nation’s young people to succeed has fostered a new awareness and commitment to this most valuable resource. Some basic questions are:

- How much do we currently spend?

- How much should we spend?

Some progress has been made through new initiatives in education finance reform and services integration, providing more effective delivery of social, health and educational services for children and youth from the classroom up to the government. This document establishes an initial framework and formula for assessing the financial resources and mechanisms necessary to move American society closer to this ideal. The following were found to be potential root causes of these trends in spending:

- Devaluation of adolescents.

- Lack of consensus on youth development.

- Lack of adequate and protected funding. Funds are not protected and dedicated in the manner necessary to sustain the long-term, comprehensive process that is youth development.

We can support the move toward the ideal by:

- Seeking new types of information.

- Building on the after-school momentum.

- Making a sustainable public investment.

Youth development is an investment that must be made by each sector of the wider community – public and private. Examination of the federal-state matching, local dedicated taxes an incentives for business and philanthropy could lead to models for providing adequate and sustainable funding for youth development. National intermediaries must work to cultivate this leadership at all levels of government, and at the grassroots, by creating constituencies.