Breaking Down Sales and Marketing

Revisiting the Sales and Marketing Conversation

Back in October 2015 we shared an article called “5 Ways Marketing Departments Help Salespeople Catch Butterflies.” Recently a tenfold article was shared with us, titled “What is the Meaning of Sales & Marketing and Their Advantages?” and, I have to say, it does a pretty awesome job of breaking down the differences, responsibilities, and links between sales and marketing roles. Why revisit this now? Because it has never been more apparent that the relationship between sales and marketing is still just as misunderstood as ever, especially with advances in marketing technology.

Setting the Record Straight

Many in the business world, especially those who rely on sales and marketing for success, don’t actually have a concrete grasp on exactly what sales and marketing are. Yes, the two are linked, but they are not one and the same. Sales departments rely on marketing; marketing departments and strategies exist to feed sales (notice I didn’t say “make” sales). You wouldn’t engage in marketing if you had nothing to sell, and your sales strategy would be much less informed and successful if not for your marketing efforts. Yes, many old-school salespeople (or go-getter small business entrepreneurs) are quite capable of drumming up business on their own, and may even have some tried-and-true marketing tactics up their sleeve – but few have the time, skill, or technological resources to effectively capitalize on the true potential of their market.

A common mistake made by older, more established businesses is to assume that salespeople are skilled at marketing and that marketing people are skilled at making sales. In some cases this may be true, but certainly not across the board. While trying to conserve capital, many of these companies will attempt to combine their sales and marketing departments, essentially tasking their employees with two job descriptions, and that’s usually a bad move. It’s no accident that more recently established companies, tech giants, and organizations that employ a large number of millennials are killing it with their marketing efforts.

Breaking It Down

As the tenfold article explains, some of the key responsibilities of a sales team include:

  • Follow Up
  • Relationship Building
  • Closing
  • Retention

The mark of a great salesperson is the ability to cultivate a personal relationship. Many consumers who have stayed loyal to the same brand, dealership, or salon for years will say that they appreciate the personal attention they receive there. It is not a marketing employee’s responsibility to follow up with a salesperson’s existing customer once the lead has been handed off, nor is it their responsibility to convert a lead to a sale, “close the deal,” or make sure the client remains a client for many years. Short of having an outstanding relationship with a skilled salesperson, product quality and excellent overall experience are the main things that will bolster client retention.

On the marketing side, primary efforts are:

  • Awareness
  • Engagement
  • Conversion (from anonymous to known)
  • Retention

It is not a salesperson’s job to generate awareness or buzz about their brand, product or service. If they are expected to use their energy to make sales by nurturing leads and relationships, then how can they also be expected to have the time to do the leg-work up front that brings those leads to the table in the first place?

The marketing department creates awareness, builds engagement by creating information that will invite audience members to take action, and targets and tracks engagement by motivating audience members to provide contact information or initiate a free trial or consultation (converting them from a cold prospect to a known lead or potential buyer). It is important to note here that the retention function of a marketing department doesn’t really overlap the retention efforts of a sales team.

On the sales side, client retention refers more to the salesperson’s efforts to use the client relationship to continually check in with the client, attempt to engage them in further discussions about additional products or services they may be interested in, and seek referrals to the client’s friends and family members. On the marketing side, however, retention refers to maintaining a higher level of consistent engagement (through targeted marketing based on buying preferences, interests and history) so that the customer relationship doesn’t end at the initial purchase. Those email newsletters you receive after becoming a customer somewhere are not random – they have a purpose and are often tailored to things you’ve viewed or expressed interest in. A sales team simply doesn’t have the insights, time, or often the resources to execute these types of strategic campaigns.

The Fine-Tuned Coexistence Of It All

The ideal sales and marketing relationship is a symbiotic one. Marketers and salespeople work together to determine what consumers need and how to deliver it. Sales and marketing should motivate, inspire and feed one other. They should collaborate and coexist. In the hierarchy of the business food chain, sales and marketing should not be seen as rivals or equals, but counterparts. One truly cannot exist without the other, but their skill sets are not the same – especially today, where advances in technology require the modern marketer to have a very specific, honed, and competitive set of skills that most sales people simply do not need to have.

For this reason many marketers are introverted, analytical, and deep-thinking individuals. Whether they’re crunching numbers and analyzing data, compiling reports on trends and conversion rates, or writing awesome ads and creating beautiful websites and collateral material, they are required to intensely focus on what works, what doesn’t, and adjust their creative efforts accordingly. Usually a marketing department will have creatives, analysts, and more tech-oriented people (who dive into the numbers and algorithms behind advanced marketing tools).

In contrast though, many salespeople are extroverts – they light up a room, they have excellent “people skills,” can easily relate to others, and have the ability to pick up on social cues that might actually help them close a sale. Oftentimes salespeople have a broader focus, preferring to spend their days with appointments and meetings – activities that build relationships – rather than sitting behind a desk doing what a marketing department does best. For this reason, many salespeople have administrative assistants to help them with follow-up, paperwork, appointment setting, phone calls, proposals, and calendar management. This type of functional assistant role is less widespread in the marketing realm.

Share Your Thoughts

Be sure to read the full article (and let us know how it compares to our post ) for additional insights on the relationship between sales and marketing teams. Join the conversation: in your experience, what have been some key components of a successful sales and marketing partnership?

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The Benefits You Reap When You Choose to Work From Home

There are lots of reasons as to why people choose to have a home based business. There are lots of benefits that engaging in such ventures that one can enjoy. When you are doing something you truly love in the comfort of your home, then you will definitely enjoy all the benefits that are associated with it.

Some of the greatest benefits include:

Flexible schedule

When you work at home, you can enjoy an amazing schedule. This is most especially if you are taking care of young children or if you want to take care of your parents as they age. You can still make money while staying close to the people who really matter in your life so as to offer them the support that they really need.


When you chose this venture, travelling is easy. You can actually work while on the go regardless of the distance as long as you have power and internet connectivity to transmit the work. This makes it more convenient for you since you will still be able to do the things that are required of you.

Creating income

Regardless of your education or experience that you have, you have a great opportunity to make money as desired. There are so many areas that you can venture to and still make it.

Saving money

When you work from home and you have children, then you will be able to save so much on child care since you will do it yourself. You won’t have to hire someone to do the things that you can still incorporate into your schedule.


This is a chance to still work on various projects that are close to your heart. You manage your own time allotting it as you deem necessary and this way you are able to create time for other things that still need your attention.

Volunteer work

When you have a flexible schedule, then you have a chance to engage in some of the volunteer jobs that you may have always wanted to be a part of.

Office politics

Working away from the office allows you to have peace of mind in the sense that you don’t have to deal with the entire headache that comes with office politics. You will be more productive since you are able to focus better with the reduction in distractions.

The internal creative clock

When you are in the comfort of your home, you will realize just how creative you can be. We all have an internal creative clock that we can utilize to the fullest potential if we are given a chance to.


One of the greatest disadvantages of working in an office is the amount of time that you need to deal with commuting to and from work. You spend a lot of time on the road as well as money for gas. There is also the potential of getting into a motor accident every single day, especially when you are late and need to hurry to avoid being suspended or fired. This makes a home based business the more sensible choice as far as convenience is concerned. You can actually work while still in your PJs!

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Situs Nagamenslot: Review Bandar Online Terpercaya

situs nagamenslot

Menemukan review website ataupun agen dan juga bandar judi online memang tidaklah mudah. Karena dari beberapa review terkadang bohong ataupun palsu namun kita bisa mendeteksi adanya beberapa reviw yang benar.

Sehingga kita bisa mendapatkan situs atau website permainan judi online yang bagus dan terpercaya. Dalam artikel berikut ini akan kita bahas mengenai beberapa testimoni dan juga review bandar online terpercaya slot baik yang terbukti bagus. Misalnya saja seperti  Situs Nagamenslot langsung saja yang akan kita bahas dalam artikel berikut ini.

Bandar Judi Online

Sebuah bandar online digunakan oleh banyak pemain dan bukan hanya kamu saja. Sehingga review ataupun komentar mengenai penggunaan sebuah website sering kali tersebar, dan juga banyak ditampilkan di internet ataupun website sendiri. Kita berusaha untuk mencari website dengan kriteria yang cukup baik dan masukkan yang tidak terlalu membingungkan. Sehingga tempat tersebut tetapi cocok untuk dijadikan sebagai tempat bermain judi online yang dipercaya oleh banyak orang dan masuk ke dalam salah satu slot terpercaya. Lantas kira-kira review seperti apa yang bisa kita dapatkan dan menjadi tanda bahwa website tersebut aman untuk digunakan?

Masuk ke Forum

Hal pertama yang harus diketahui sebelum memutuskan untuk menemukan bandar slot online. Memastikan bahwa kita telah memasuki sebuah komunitas ataupun forum yang berisi para pemain yang sudah profesional ataupun yang pemula. Dalam permainan judi online kenapa umumnya mereka lebih update mengenai informasi dan juga memberikan rekomendasi ataupun terus bermain yang tepat dan aman.

Sehingga kita bisa berguru kepada para pemain profesional mereka juga biasanya memiliki ciri khusus dalam sebuah website, yang diberikan sangat detail, Mulai dari harga adanya penggunaan keamanan akun yang dibuat hingga dan lain sebagainya. Bahkan tidak jarang review cara membuat akun dan juga melakukan pengisian deposit muncul dalam halaman forum. Ternyata informasi dasar seperti ini masih sering dibutuhkan dan hanya bandar slot terbaik saja yang bisa menyediakan informasi lengkap sehingga mempermudah para konsumennya.

Alur Dana

Kedua yang harus didapatkan oleh sebuah bandar slot yaitu adanya reputasi dalam pembayaran baik dalam melakukan pengisian saldo ataupun pencairan seringkali timbul masalah atau kendala teknis. Hal ini sangat tidak disukai oleh para pemain dan sangat mengganggu kepercayaan yang dimiliki oleh seorang pemain pada sebuah bandar.

Karena bagaimanapun juga atau bukti pemain tersebut memenangkan taruhan maka kemenangan harus diproses secepat mungkin. Sebaliknya beberapa pemain juga tidak suka menunggu ketika mereka memutuskan untuk mengisi saldo ataupun melakukan top-up. Jika respon tersebut bagus maka akan memiliki review mengenai sistem pembayaran yang sangat baik dan maksimal untuk dijalankan sehingga kamu tidak perlu takut atau merasa khawatir.

Jenis Permainan

Selanjutnya untuk bisa menemukan slot seperti Situs Nagamenslot. Kamu harus melihat review dari bandar tersebut umumnya beberapa permainan akan disediakan dalam satu bandar yang sama. Ketika benda tersebut melakukan penipuan atau hanya bandar ecek-ecek biasanya hanya satu atau dua permainan saja yang ditampilkan, sebagai contoh atau tampilan palsu.

Tetapi berbeda dengan sebuah bandar slot online yang mungkin untuk percaya dan menjadi andalan banyak orang. Ketika kita melakukan klik ataupun mengeksplor website yang mereka miliki maka mereka menyediakan banyak sekali jenis permainan. Mulai dari yang paling murah hingga yang paling mahal.

Bertahan lama

Selanjutnya review bandar online terpercaya slot baik yang bisa diterima itu memastikan bahwa badar tersebut tidak hilang dalam waktu bertahun-tahun. Walaupun sempat berganti nama karena mungkin terjadinya suspend ataupun pemblokiran website. Tetapi jika menemukan bandar yang terpercaya dan mereka sangat menghormati atau menghargai para pemainnya.

Mereka pasti akan memberikan informasi secara otomatis mengenai cara bermain hingga melakukan top-up dan juga tipe atau jenis permainan yang disuguhkan. Para pemain yang membuat akun pun pasti masih tersimpan dengan baik yang bisa digunakan untuk melakukan permainan lebih lanjut.

Review langsung dari bettor profesional

Terakhir jika yang bisa didapatkan yaitu mendapatkan rating bagus di antara para pemain profesional. Tidak bisa kita pungkiri bahwa pemain profesional pasti sudah paham dan juga mahir dalam menemukan bandar yang terpercaya. Mereka tidak akan mudah tertipu atau bahkan bisa mendeteksi dan juga memberikan kritik dan saran kepada beberapa website baru yang menyediakan permainan judi online.

Tak jarang, untuk para pemain profesional biasanya yang sudah sangat mahir mereka akan ikut terjun dan juga membuat sebuah website tandingan. Untuk bisa dikelola dan juga dijadikan tempat untuk bermain secara puas. Namun membangun website dan juga mempopulerkannya sehingga dipercaya oleh orang lain bukanlah sesuatu yang mudah. Sehingga jangan sampai kita menjadi oknum dan melakukan tindakan yang tidak baik dengan membangun website untuk melakukan penipuan.

Nah itulah beberapa review bandar online terpercaya slot baik yang bisa didapatkan terutama bagi kamu yang masih para pemula dan ingin menemukan review yang tepat. Apabila kamu memang ingin membangun sebuah website ataupun mendirikan website untuk bermain judi online. Perhatikan beberapa review dan informasi diatas agar website yang kamu miliki bisa langsung maupun layar ada juga dipercaya oleh banyak pemain selamat mencoba.

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List Building – Your Passport to Reoccurring Profits

A responsive list building is a more profitable venture than just building an email listing. Responsive list building plays substantial role in developing online business and every small business or start up enterprise should therefore concentrate on the responsive list building measures than anything else. Without a genuine and comprehensive email listing you’d be just limiting your business because you’d be limiting the flow of income that would otherwise drive to your business. Here are three crucial list building steps that you should follow for making your business grow bigger:

• Make sure that you build quality lists over quantity lists, because ultimately your purpose is to have good customers rather than just having quantity of customers. You should be pretty sure that the customers who join list are serious about buying the products and services from the marketers that you have targeted. It is usually seen that most of inexperienced online and non-informed marketers, build a voluminous list of customers that in actuality don’t have any targeted or responsive subscribers. Such type of non informed marketers do no good in their business because most of the customers entered in the list are obsolete and they end up wasting their time and money. As a word of caution, keep in your mind that you do not buy lists from third part resources as these rarely turn out to be helpful for your business. Therefore, make sure that you start slowly and gradually and make authentic email lists that turn out to be helpful for your business.

• Make sure that you make consistent efforts when you building the email list. It is quite significant to find here that building a comprehensive and authentic e mail list is a work of labor and consistent labor. Therefore, once you have started building the email list do not just stop doping it after a week. Keep doing it incessantly and after some time you’d automatically find that your email list has grown by leaps and bounds than your competitor’s email list. One of the list building strategies can be where you send internet traffic to the email opt-in page. Again, you can also use of social media websites to direct the traffic to your email opt in page. All this will take a little time. Don’t worry and be patient.

• Hire an internet marketing expert. Probably he will help you and guide you in your endeavor to build effective email list. Establish a good rapport with the internet marketer and he will guide you on how to build the lists in a shorter span of time.

• List building is a team effort and not just one man show. You can hire more people to build an effective list, and you can also make use of other people’s list in making your list grow. This will help you a great deal.

Keep these essential points in your mind when you go ahead and build list for your online business and scaling the profits.

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List Building – Social Networks Are It!

List building is a topic which I have been following for over 10 years or more. In that time, you pick up a lot of helpful information when it comes to building your own opt-in email list. With the recent advent of such social networks like Twitter, Facebook, Google+… list building has grown in importance, rather than diminished.

Granted, the effectiveness of using email as a marketing tool doesn’t hold the same power as it once did when it was a new medium. Most web users have now become wary of receiving too many emails and/or open fewer and fewer emails, regardless of the subject matter. These subscribers are also more likely to unsubscribe from your list if your emails become too promotional.

Regardless of this fact, most savvy online marketers will have “follow-up” marketing funnels or lists in place for the products and services they’re promoting. Instead of just having one chance to “sell” to a potential customer, if that person subscribes to receive additional information, you will have countless chances to promote your products. In a similar way, most of these marketers will have a general opt-it list, where they promote different related products. For example, if you have a site on Internet marketing tools, you could build a list full of readers interested in marketing tools.

Social Networks Changes Everything

As a way of promoting my sites, I have several YouTube channels and I am constantly surprised to find that some pimply faced kid has several million subscribers. Some of these kids are not even out of high school and they’re racking up millions of views and getting 1000s of new subscribers each day. The list building power of a system like YouTube should not be underestimated. Most of these same kids have partnered with YouTube and earn daily sums that would shock many people. For example, one kid in London just bought a house with his earnings from making YouTube videos. Well, that kid is actually in his early 20′s now, but he started as a teenager on YouTube and considers it his full time job.

But YouTube is just one of these social networks which lets one build your list of contacts, an even better one is Twitter. Mainly because this is a simple messaging system which lets you broadcast your short messages to thousands, or even hundreds of thousands with a click of the mouse. Perhaps the only drawback, your subscribers or Twitter followers may be subscribed to hundreds of other Tweeters, so your message might get lost in the onslaught. Regardless, Twitter is a “must-have” program for any online marketer or webmaster who is interested in building their lists.

Another new-comer to the whole social networking scene is Google+ and it has quickly become important for several reasons. One it is from Google, perhaps one of the most respected brands in the world. Second, Google has just recently integrated Google+ profiles and posts into their personal search results when a user is logged into their G account. This second factor really opens up Google+ as a list building property because you can now use the power of Google’s search engine to promote your profile and posts to build your list of contacts.

However, the grand-daddy of all social list building programs simply has to be Facebook. One can use this premium social network in many ways… build a fan base for your website or product, build a list of close business colleagues or build a list of close family members and friends… Facebook is the ultimate online list builder. What is really significant here is Facebook’s large member base – close to 900 million users and will probably reach a billion users soon. This opens up a whole pool of prospective subscribers which is much larger than Google+ and besides Facebookers stay logged into their accounts twice as long as those using Google. This makes Facebook users much more active and more likely to stumble across your own Facebook page or fan site.

Lastly, if you check out some of those young YouTubers who have subscriber numbers in the millions, you will discover that these savvy list builders have profiles and accounts in ALL of these social networks. They use all of them… Facebook, Twitter, YouTube, MySpace, Google+, LinkedIn, Tumblr, Dailybooth… to help build their lists. The best part, all these social networks and programs are free. So are you using them to build your list?

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Why You Need an Online Booking for Your Service Business

You have an early morning flight to catch at 4am and you are running late. Waiting anxiously for that cab to arrive with your bags packed, your eyes are glued to the watch and the time keeps on adding up. You wish for a service where the cab pops up in front of your eyes when you require it. That is the principle behind on demand scheduling service. What Uber, Lyft and other cab hailing app offers, is on-demand service, where you will have to wait for that cab to arrive after pushing that “book a cab” button. What Uber is rolling out is an online scheduling app, where you can schedule your cab for that important meeting or interview months, days, hours or even minutes in advance.

Welcome to the era of on demand scheduling and booking service

On demand software service in cab rides, beauty and massage services, laundry etc. deals with requesting that service at that moment and then patiently waiting for it to arrive depending on the traffic and demand prevalent at that time. On demand scheduling lets us schedule our service in advance and eliminate our waiting time. The service appears according to the time, date and location which we had scheduled beforehand.

Business Appointment Scheduling

On demand schedule service on Uber

Let us discuss the case study about how this on demand schedule service works in Uber. The on demand schedule service was not tested for the first time by Uber, but by its rival Lyft. However, at the testing phase Lyft had the problem of charging passengers as they were dealing with the dilemma regarding surge pricing. After Lyft announced about their testing of scheduled rides, Uber announced the roll out of this fully fledged service to its customers, which was first introduced in Seattle.

According to Uber, customers can schedule a ride from 30 days to 15 minutes in advance. Surge price applies to this service depending on the time of ride and not on the time of request of service. After tapping on your preferred vehicle view- Uberx or Ubergo, users will get the option of scheduling the ride from 15 min to 30 days in advance. They will have to set the pickup time, date, location and destination and confirm the upcoming trip. At the time of scheduling, users will only see the base fare of the ride. Uber will send reminders, 24 hrs and 30 minutes in advance about the upcoming journey. Passengers will be able to alter the details up until 30 minutes prior to the scheduled pickup time. They can also cancel the service if the cab is not already on the way and won’t be charged a penalty. Surge pricing depends on real time calculations. When the cab is on its way, passengers will get a notification whether surge pricing applies depending on the demand at that time. After getting to know whether surge pricing applies, users can choose to cancel the ride within a time frame of 5 minutes. After the duration of 5 minutes, users will be charged normal cancellation fees if they cancel it.

From the driver’s end, on demand schedule service remains a normal trip. Uber sends the ride request to the nearest driver in the vicinity of your location, who is heading your way, and also takes into consideration traffic and the estimated time of arrival. The driver’s likelihood of accepting the ride request is also taken into consideration.

Why should companies move away from traditional scheduling services?

Organizations spend myriad amount of dollars for setting up a customer base and tapers it in a moment with poor after sale maintenance. The dominant universal brands are successful as they give priority to customer satisfaction by delivering a transparent service and giving them the chance of expressing their view. The service industry is undergoing a metamorphosis where enterprises are looking out for ways to maximize its profit, reduce operative cost and assurance of quality to customers. The roving field industry such as cab services, food delivery services, massage services are integrating all-inclusive management and scheduling facility with their labour pool in the field and real time scheduling availability to end customers. There is online makeup booking app software, hairstylist booking software, carpenter booking software etc. Most small and medium companies were not able to take up this innovation earlier due to limitation in planning, strategy and engineering. Now they have incorporated these offerings successfully with the help of third party companies who looks after their technological advancement and customer satisfaction. The on demand scheduling service works as a loop which begins when the customer registers for a service and ends with successful completion of this request and customer satisfaction.

In this technology, customers can track their self service request and consignment on any mobile application, public gateway and websites. In traditional scheduling service it is not the waiting time for arrival that damages the company reputation, but the anxiety arising from the incognito nature about its arrival. Customers want the freedom to choose the arrival time, service giver, knowledge about their waiting time and location of the service giver. The transparency and real time availability of these services at the palm of our hands has made us lazy and impatient, and any organization not shifting towards this new standard makes them outdated.

Online Booking Software

Moving to this new technological paradigm will also save money on behalf of the organization. In traditional scheduling services, customers had to book for a service via call and wait for it in a 4 hour time frame. There was restlessness and ambivalence regarding its arrival. In on demand scheduling service, companies will save the currency that they had to spend on call centers for booking appointments. The success of this aid can be verified from the fact that Dispatch has made $3.1 million in the first year of its service. This enterprise provides on demand scheduling services for its clients who offers plumbing services, massage services, electronic technicians etc. to its customers. Also, the companies can monitor efficiency of its field workers through the arrival time- whether it’s late or early arrival, customer review on dispatch of services and the length of the assistance.

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9 Ways to Analyze Why Your Website Is Not Delivering Results

When putting together a marketing campaign, every business hopes to get good results. Digital marketing options are so many and when working with a good strategy, you are likely to be a success in making your brand more visible and increasing sales and revenue. Businesses are able to tell how good their marketing campaigns are by tracking results.

There are so many ways of getting the reports that you need to tell you whether your digital marketing approach is working to your advantage or not. You can get free digital marketing analysis report to tell you more about the performance of your campaign out there. With the report, you can decide on which areas to improve and which ones to do away with to improve the results that you get. Here are a few pointers in today’s digital marketing scenario that you can use to tell you whether your online marketing campaign is favoring you or not. This information is easy to extract for a digital marketing expert.

UI-UX Analysis – the feedback on your visitors experience when they visit your website on what it would take to enhance their experience to promote the conversion from visitor to customer.
SEO-Audit – On page – an analysis of on page SEO parameters like the URL, keyword density, meta tags, page content and structure etc. All these can contribute to an increase in SEO.
Off page SEO- Audit – an analysis of your activities outside of your website or off page SEO factors like link building or your social media activity which are also responsible for SEO.
On site SEO or Technical Audit – whether your website is climbing down the rankings because of technical glitches.
Local Search Analysis – knowledge of how your website is showing up in search results when people are looking for a product or service similar to yours in the local area around you.
Keywords Analysis – knowledge of which keywords are working and which are not.
Social media presence and influence – A look at the way your website is trending on Twitter, LinkedIn and other social media and a study of how you can gather a greater following and involvement.
Analysis of Competitors – How your closest competitors are faring in the digital marketplace. What seem to be their processes?
Content Audit – The content of your website and your social media pages – what more can be done to engage your customers across all digital platforms.
Any report giving information about the present status of the above pointers is definitely giving you a direction for your digital marketing activities in the future. The best part of such an analysis is that it is real time analysis, as it should be in these digital times.
It is best to entrust such an analysis to digital marketing experts who are well versed in all these aspects. All you have to do is provide them with the necessary links – to your website, social media pages like Twitter, Facebook, LinkedIn, and others.

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Traffic Building – Oh the Insustainability of it All

Traffic building is a primary goal of virtually every business website on the World Wide Web. The problem many businesses encounter is the practices they insist on using do not connect well with long-term traffic building objectives.

For example, some businesses will insist on purchasing email lists and using these lists to conduct one shot email marketing campaigns. Sure, there will be a certain percentage of recipients who will visit their website and there will be a lesser percentage who actually make a purchase, but the end result is a boost in traffic.

Various advertising techniques such as Pay Per Click (PPC) are used to bolster traffic-building objectives, but the end result may be a smaller Return on Investment (ROI) than the site owner may be willing to accept as fair and equitable.

There is a term used in energy and natural resources that makes sense in the world of traffic building. That term is sustainability. When a site owner is seeking long-term strategies for traffic building they need to look at what strategies are sustainable.

What strategies can perpetually bring traffic to a site without requiring constant care and financial resources?

Organic Ezines – The use of information and personally culled email addressed make for a combination that allows you to connect with the largest number of motivated consumers. These consumers often look forward to your latest issue and are happy to gain insight and information on subjects they are interested in.

Search Engine Optimization (SEO) – SEO strategies are particularly well suited to bringing sustainable traffic to your website. If you optimize your site well you should expect the potential for perpetual traffic.

Directories – Taking the time to submit your site information to a variety of directories makes it possible to see further sustainability in cyber traffic.

The primary rule for many of these strategies is they cost more in time than they do money. Conversely strategies that require less time always seem to cost more money.

The shoot-from-the-hip approach to traffic building is an approach that requires constant attention and creative thinking. In fact, you shouldn’t be surprised if these approaches yield fewer results than you hope for. When that happens many site owners are tempted to push the envelope and develop strategies that many consider spamming.

When you take time at the start of your online business to develop traffic building strategies the end results are not only likely to be dramatically better they are also more likely to be sustainable.

With the growth of your traffic you will also find a parallel with increased sales.

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Profitable Traffic Building – 7 Ways to Advance in Traffic Building

Profitable traffic building is the key to success in Internet business. If you want to increase your profits, you have to increase your traffic. Through this article you are presented with 7 ways to advance in traffic building.

1. One of the most fundamental ways to advance towards profitable traffic building is to learn the ins and outs of creating content for a website that has been search engine optimized.

2. Additionally, when it comes to profitable traffic building, you must also learn techniques pertaining to meta-tags and meta-tag creation and placement.

3. Moreover, an important aspect of profitable traffic building in this day and age is learning how to create appropriate domain names that will draw traffic to a site.

4. Profitable traffic building also depends upon an ability to create and implement a quality link building program. Again, the key here is quality – any link building efforts need to be quality in nature.

5. Profitable traffic building efforts need to be part of a comprehensive website promotion plan or program. You cannot work on building traffic to a site in a vacuum.

6. You need to be open minded and willing to consider new options when it comes to working towards profitable traffic building and drawing people to your website venue.

7. Finally, if you have questions about what you are considering doing, understand that there are people available who can give you useful and professional advice, guidance and assistance.

Seven simple ways which you will now need to put into action.

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10 Effective Web Design Principles

As Steve Jobs once said, “Design is not just what it looks like feels like. The design is how it works. “functionality and the serviceability, not the visual design, determine the success or failure of a website. The visitor of the page is the only person who is looking for information regarding a product or a service.

With a click of a mouse the visitor decides, the user-centric design is the necessity for success and profit-oriented web design.

We will focus on main elements of web design, lateral thinking and result oriented approaches for effective web design which can lead to more sophisticated decisions, as a result, simplifying the process of comprehending the presented information.

Before seeing the guidelines for effective web design, it is important to know, what users think when they interact with a website.

The behaviour of the user, when he or she interacts with a website, is similar to a customer interacting with a store. Visitors glance at each page, text and images. They narrow down to clickable links which catch their interests.

Most users when they visit a web page they are looking for a specific information, product or service.

  • Users Like Quality: If a web page provides quality content, then it is compromised with advertisements and design of the web page. One should remember that a mix of good design and quality content, is needed to drive relevant traffic on the webpage.
  • Most Users Scan The Webpage: When a user visits a web page they scan the webpage for the information which fulfils their needs.
  • Web Users are Impatient and They What Instant Gratification: If the content on the webpage is not properly structured and if the visitor is not able to get the required information within the first three seconds. Then the chances of users exiting the webpage increases.
  • Users Don’t Make The Best Choices: Web page visitors don’t go page by page to search for the required information, rather they scan the web page and the link, which satisfies their requirement and they jump to it.
  • Web Users Follow Their Individual Intuitive Feeling: Most users scan the web page instead of reading line by line. According to the information architect Steve Krug, it is mainly because the users don’t care. “If we find something that works, we stick to it. It doesn’t matter to us if we understand how things work, as long as we can use them. If your audience is going to act like you’re designing a complex design, then create a great design which makes users think.”

Now, having seen the users behaviour, next we are going to checklist the web designing principles

  1. Don’t Make Users Think too Much: According to Krug’s first law of usability, the web page should be self-explanatory, it should contain answers to most of the questions which users can get after going through the web page. If the navigation and website architecture isn’t designed properly, the user will find it difficult to comprehend how the system works. A well thought and structured design along with clear and concise quality content direct the user towards availing the services or making a purchase. Thus, well-planned structure reduces the mental load. Once this is achieved, it will be easy for the user to navigate through the website.
  2. Use Minimum Fill in Forms: In every project which is designed to cater to the specific needs of the user, try to keep users requirements minimal. First-time visitors will like if they don’t have to fill in long forms to try out your service. Basically, remove all barriers, a user registration using a long fill in the form is enough to cut down on the incoming traffic.
  3. Divert users attention towards your USP: A website contains both static and dynamic content, some aspects of the user interface are more attractive than others. Attractive content, images and videos should be used to attract customers towards your USP (Unique Selling Proposition).
  4. Strive for Attractive Content-Rich Interface: Modern web designers focus more on the visually appealing interface, and they neglect architecture of the web page and content. A good mix of design, layout and content will drive more quality traffic to the webpage.
  5. Strive for Simplicity and Effective Writing: The content on the web page should be clear, concise and properly structured. As it helps the user to find the required information easily.
  6. Innovate But Not Distract: An impressive web design uses innovation and creativity. Use white spaces or negative spaces as per the requirement. A white space is the area of the page that is empty, mainly used between the images and videos.
  7. Aesthetically Appealing – Target As Per The Niche: Every industry or segment caters to specifically targeted customers based on factors like age, geography and gender. The design of the web page should be explicitly designed to target selected niche.
  8. Build Online Credibility and Trust: Nowadays everybody is present on social platforms, users and business enterprises both. Use your web page to build trust and credibility on social platforms. A testimonial from the existing clients is a great way to do this.
  9. Optimized Web Page: Web page should be optimized to load faster without compromising on quality factor.
  10. Responsive Web Design: Due to increase in handheld devices and data penetration. Mobile devices are the main source of traffic on the website. Web pages should be responsive to load in any device irrespective of the screen size.

Thus, a web page should be designed keeping in mind, the user and business needs. Use these web design principles to get an aesthetically appealing and result oriented web page.

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